HOME

 Wine Windows Buchette del Vino

Cultural Association in Florence

Our project for a tour of Unusual Florence


Video Tour is a project that the Wine Windows Association carried out in the month of February 2021 as part of a competition promoted by the Tourism Board of the City of Florence called UNUSUAL FLORENCE (Firenze Insolita) aimed at an Italian and global audience.


We produced four different, original video tours showing some of the many wine windows in the city of Florence and its outskirts to illustrate this small world which is overflowing with history, curiosities, and surprises.


We conducted seven guided tours of downtown Florence,  one of which was on bikes, with the participation of 130 people. Each tour was different from the others, and we looked at dozens of wine windows, and recounted their history, emphasizing their deep social roots and value over the centuries. We explored their architectural beauty, as well as that of the streets, palaces and other monuments in the city of Florence.


We are grateful to the City of Florence for having made this project possible through its financial contribution, and we believe this is an important milestone in our ongoing research on the origins and uses of the wine windows in Tuscany.                                          


March 8, 2021   


Watch the VIDEOS subtitled in English

WINE WINDOWS

in the coolest district of Florence           

WINE WINDOWS

on the hills around Florence

The strangest

WINE WINDOWS

in Florence

The feature for

BUSINESS INSIDER

The Whole World is Talking about Wine Windows

                     

During Italy’s nationwide corona virus lockdown, the Vivoli ice cream parlor in Florence came up with the brilliant idea of selling coffee, drinks and ice cream through their own wine window starting in May. This anti-contagion method of dispensing food and beverages was an immediate success and was copied by three other restaurants in Florence: Babae in Via Santo Spirito, the Osteria delle Brache in Piazza Peruzzi, and Il Latini in Via dei Palchetti.

   During the same period, Diletta Corsini, our in-house art historian, found an amazing document from 1634 which talked about the use of the wine windows during the Black Death or bubonic plague in Florence. Even though people did not understand the transmission method of the bubonic plague in the 1600s, they wanted to avoid contagion and so the wine windows, which were already in use normally, became particularly useful for germ-free commercial transactions. This story was picked up by La Repubblica online and other Italian papers. Then the English journalist, Phoebe Hunt, interviewed Matteo Faglia, president of the Associazione Buchette del Vino, and wrote an article for Business Insider. This article was picked up by the New York Post and then by dozens of other newspapers, websites, and blogs around the world.

   During August the news about the reopening of some wine windows in Florence circled the globe. Our Association and its website, Instagram and Facebook page were inundated by requests for information, photographs and interviews. Radio interviews of our members, and TV reports by the American CBS channel and English BBC World followed. In the month of August hundreds of articles and videos appeared around the world. We have tried to catalog all of those and post them on this website. Enjoy!


                                                                                                                                                                     September 2, 2020

ANTIGERM WINE WINDOWS

Yesterday and Today

                     

Year 2020: The covid-19 pandemic arrives. Italy is under lockdown starting March 8th. Everyone is confined to home for two months and then the government permits a gradual reopening. During this time, some enterprising Florentine Wine Window owners have turned back the clock and are using their Wine Windows to dispense glasses of wine, cups of coffee, drinks, sandwiches and ice cream—all germ-free, contactless!


Year 1634: The Black Death or Plague has passed through the city of Florence, leaving death and havoc in its wake. The Florentine scholar, Francesco Rondinelli, writes a report about disease contagion and describes the use of the abundant Wine Windows in the city for the safe sale of wine, without direct contact between client and seller. Diletta Corsini describes this important document regarding Wine Windows and their uses almost 400 years ago.

Florence: the last Wine Window  

by Diletta Corsini (translation Corinna Carrara)

 

   The curved façade of the large yellow building set between Via Torta, Via dell’Anguillara and Via delle Burella, marked by two enormous lion heads at the main door offers us the view of a seemingly well-preserved ancient Wine Window from the outside. 

   Indeed, that little stone framed door positioned, as usual, under one of the windows next to the main entrance was (until proven otherwise) the last ‘active’ Wine Window of Florence.

  A pleasant chat with the Marquis Bernardo

Gondi (who was born and lived his

adolescence in this building on Via Torta)

answered some questions that we had long

been waiting for. Namely, when did the Wine

Windows stop functioning and above all why

have they all been abandoned? 

   The Marquis’ childhood memories dwell

initially on that cart laden with wine barrels

drawn by oxen and occasionally horses that

every week, up until 1958, arrived from the

countryside into the city. The wine for retail

sale from the Wine Windows would not arrive

in demijohns but in special fifty-litre transport barrels. 

   The carts still had wooden wheels (it was a real sight watching them being made by the artisans, who would soak the oak staves for a long time in water to season and harden them) and with unpaved roads the risk of breaking the glass containers was very high. 

   At the time the Gondi

Marquis already had flasked

wine arriving from their

countryside estate, as vintners

and restauranteurs preferred

it that way; in this case the

fragile containers were tied

together with straw and

stacked into a pyramidal

form on the cart. This scenic

means of transportation

known as the ‘Crazy Cart’.

   But back to our Wine Window, what’s behind it? 

The Wine Window on the building, which used to belong to the Butini family, then the Ugolini before being purchased by the Gondi family in the 18thcentury. 

It was eventually sold off to the National Employee Welfare Institute of Public Administration (now known as INPS), occupying one of two entrance rooms.  The first room originally served as the Gatekeeper’s dwelling, who was called Beppino; the second room housed the barrels and demijohns. 

   Bernardo Gondi recalled that when the buyers knocked at the wooden door Beppino would open the Wine Window take the client’s flask, fill it up and receive payment.  After which he would return the filled flask!   Nothing other than wine would enter or leave that small Wine Window, apart from the occasional bottle of fine olive oil from the Val di Sieve farms. 

   The precious oil would arrive in small thirty-litre barrels, different to those produce for wine, as they had thick banded staves.

It was not really necessary to open

the Wine Window in order to receive

parcels and packages as Palazzo

Gondi door always remained open;

so, deliveries could easily be made

to Beppino through the large palace

gate which prevented free access

into the entrance hall. 

  As time went past the Wine

Window on Via Torta fell out of use. 

The reason for this was the direct

competition from the nearby trader

who began selling bulk wine in his

shop close to the palace. 

   This ready-bottled wholesale wine

was far simpler than taking a flask

along to the Wine Window, especially as now plastic containers could be used, and clients tended to prefer cheaper less refined wine. 

   Furthermore, the end of sharecropping greatly influenced production costs in Tuscan wineries and finally the 1966 flood made these ground floor canteens inoperable for a long time. 

   These are the reasons why the Wine Windows fell out of use, no law decreed their demise, but rather the changing times and tendencies.  


December 10, 2019.

The Granduke's Wine        by Laura Baldini

 

   

   The English writer John Evelyn in his diary of 1644 refer to a singular fact regarding the Granduke Ferdinando II de’ Medici – a meticulous and fascinating account of the events that go from 1640 to 1706.  The leftover wine was sold off by the Granduke in the palace cellars; and even had straw-covered bottles hanging from the main vault of Palazzo Pitti for this purpose.

    This seems somewhat absurd, not because of wine selling, but rather for the habit of hanging straw-covered wine flasks from the main entrance; an obligatory passageway for whoever wanted an audience with the Granduke. 


August 10, 2019

Chronicle

from

Pitti

Palace

Another one in Borgo degli Albizi

 

   Ricciardo Artusi, scholar of Florentine history, is an expert at finding wine windows, especially those which are embedded in the ancient wooden doors of Florentine palaces. Two years ago, (as noted in our Diary of 2016 on this website), he noticed the image of a wine window beneath a thick layer of paint in the main door of the famous Palazzo Medici Riccardi. He has now discovered another, in Borgo degli Albizi, 21, in the entrance door of a palace which carries the family crest of the Albizis. That makes the sixth wine window discovered in this ancient Roman street, equal to the number appearing in Via Santo Spirito.

There are now 146 wine windows in the historic center of Florence, but we hope that others will be discovered in the future.


July 15, 2019

A Well-Hidden Wine Window        by Diletta Corsini


   At first I wanted to entitle this article “The Houses of the Spirits”, after the famous book by Isabel Allende, a well-known storyteller. The reason was that the search for wine windows often results in mysterious coincidences and serendipity, leading one to think about the playful intervention of supernatural beings. For example, the last two wine windows we discovered were both carved out of the shutter of the front door and hidden by subsequent restoration. It is understandable that the most visible wine windows have already been noted and counted. Those which are less visible remain to be discovered. The amazing thing is that the two most recent discoveries were in buildings in piazzas of the same name but in different cities: Piazza Santo Spirito in Pistoia and in Florence.


   The newest discovery in Florence is in the Guadagni Palace, situated at the corner of Piazza Santo Spirito, the most well known of the piazzas on the “left bank” of the Arno in Florence. The Guadagni Palace contains a beautiful porch constructed with horizontal beams which served as a model for many Florentine palaces. This magnificent Renaissance palace, constructed in the early 1500s for the Dei family and decorated by Andrea del Sarto, remained in the possession of wealthy gold merchants until 1683. It was then left to Buonomini di San Martino who sold it to the Guadagni family, whose crest it bears, and then was inherited by Dufour Berte in 1837.

 

   To discover the wine window it is necessary to turn the corner to the side of the palace on Via Mazzetta, n. 10, the old entrance of the “Thouar”, which was perhaps the first public library of the city. On this door you can see a small, covered opening, as shown in the photograph.  Behind the small door, at the top, you can see an arch which is the remains of a wine window which has been closed up. The dimensions and height of the opening demonstrate that this was a window used for selling wine to the public. Unfortunately also the internal part of the door has been modified, the small shutter has been sealed up and painted. Only a ghost of the antique wine window of the Guadagni Palace remains.

 


Free Wine from the

Wine Windows                   

by Diletta Corsini

 

    Here are some of the questions regarding Wine Windows about which we are uncertain how to respond:

    “Was it possible to buy olive oil directly from the producer through the wine windows, or only wine?”

    “Was it possible to buy vin santo as well as normal wine?”

    “Is it true that the wealthy Florentine families would leave a glass of wine and a plate of food in the wine window for a

poor person to enjoy?”

THOSE STRANGE PORTALS

HOW MANY ARE THERE?

FALSE WINE WINDOWS

Giuseppe Gioacchino Belli speaks about Florence and then Rome            by Alessandro Cambii

 

    There are numerous writers who, having visited Florence and become curious about the small doors found in the large palaces, have written about these Wine Windows, but Giuseppe Gioachino Belli plays a special role among these for three reasons.


                             The first is that he was a writer from Rome and visited Florence in

                             1824, leaving a precise testimony of the Wine Windows in his “Prose di

                             viaggio” (Travel Writings). Belli says that in Florence wine is sold on the

                             ground floor of all the large palaces and many houses, through a small

                             rotund opening in the top part and closed with a wooden or iron door,

                             complete with a knocker. The small window is opened from the inside by the cellarman or porter or general factotum who is given an empty flask or bottle and some money in exchange for filling the flask with wine.

The Prince of Vintners                   by Diletta Corsini

 

    The direct sale of wine from small windows in the noble palaces of Florence must have appeared to foreign visitors on the Grand Tour as a very singular characteristic of our city.

   Not only the brilliant Lady Morgan (see the following article by Corinna Carrara), but also other English writers passing through Florence, have remarked upon the wine windows. Tobias Smollet said, shortly before the arrival of Pietro Leopoldo, that although Florence was densely populated, it seemed that there was very little commerce of any type.



Who is Lady Morgan,

and why is she saying those

terrible things about us?


by Corinna Carrara


Lady Sydney Morgan (1783 - 1859) was one of the most

controversial Irish authors of her time due to her diary/book

"Italy", published in 1821, in the wake of her successful

novels. Along with her husband, Lady Morgan went on a

Grand Tour commissioned by her editor, Colburn, who

wanted to publish the impressions seen and described by her. 

"Italy" recounts just that, the disastrous political, economical and social situation in that country: causing heated diatribes and...